Occupy Wall Street’s Influence on Super Bowl 2012


Sunday Feb.  5, was a day filled with chips and salsa, barbeques,  football jerseys and …protesters?

By The Facey Family

As the New York Giants went face-to-face with the New England Patriots the entire city of Indianapolis swelled with the excitement of 150,000 people pouring into the streets to watch the big game at the Lucas Oil Stadium. In the online version of the Huffington Post, Carrie Schedler,  in her article, “Occupy Super Bowl 2012…”  describes  that about 75+ of those people within the city limits were a combination of labor unions and Occupy Wall Street protesters marching “in opposition to the state’s proposed right-to-work legislation”.

By freestylee Michael Thompson

This bill, according to those that oppose it only allows businesses to keep enacting low wages and poor quality jobs. Those that support the bill, however, believe it will increase the amount of business because it will provide a “climate” that attracts employers.

Bill or not bill, though, the fact that the giant Occupy Wall Street movement has joined forces with “The Indiana chapter of the AFL-CIO, one of the largest union federations in the country” (‘Occupy The Super Bowl’ Will Protest Indiana’s Right-To-Work Law) and decided to parade through the streets of ‘Super Bowl City’ has presented an entirely new image for the casual Super Bowl Sunday.

Even those who were not at the game were watching it on television, and a large percentage of those viewers were more than likely to see the new Chrysler commercial featuring Clint Eastwood. If you’ve seen it than you’re probably aware of the appeal it made to those who are hurting because of joblessness or low wages– a direct connection to the movement going on outside the confines of the highly televised stadium.

I’d say that the Occupy Wall Street movement has done a fine job in getting America’s attention, whether or not the NFL Public Relations team and/or  NBC wanted them to. But, I would not be able to categorize whether this movement had a positive or negative impact on the Super Bowl. For me, it was positive because I love when people stand up for what they believe in. I feel like that’s what makes America special. But everyone thinks differently. For example, “some like Jason Leibowitz”, were upset by the movement ruining the Super Bowl, “‘There’s a place and a time for this,’ Leibowitz said. “This isn’t it.’ “(Carrie Schedler).

I agree that the Super Bowl’s PR teams and NBC should have done all that they could to keep such a mass event enjoyable for everyone. In the end though, there’s only so much censoring a network can do to keep the Super Bowl unbiased and free of inappropriate influences. I would say it is time for viewers of such a mass events to realize that it is almost impossible to weed out ‘impurities’ and that if they do not want to see such things than they should either turn off the TV or ignore them. The Occupy movement was only trying to accomplish the same ends as Chrysler, Doritos or Budweiser; except with an idea instead of a product.


About cynflynn91

Welcome! My name is Cynthia Melendez-Flynn! In a nutshell, I am a senior studying Marketing and Public Relations at Southeastern University. I am also the Senior Captain of the Cross Country and Track team at SEU, I work 2 jobs—one as a lifeguard and the other as a server in the on-campus restaurant, and I am the marketing and PR intern with a local wedding planner! I love all shades of purple, Salsa dancing, all music that has heart, Swedish fish and Take 5s. I met my boyfriend our freshman year about 3 years ago and when I'm not studying, socializing, or working you can find me out running! I use this blog as an educational diary to keep track of all that I have learned about public relations and marketing as well as a means to share my knowledge. You’ll stumble upon posts from my past classes-- PR Applications and Writing for PR and Advertising-- as well as posts for my current PR class Corporate Public Relations! Please feel free to share and comment inspirations and knowledge throughout my blog!

One response »

  1. Pingback: Occupy Wall Street's Influence on Super Bowl 2012 « Writing for PR … | Occupy Wall Street

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