Today in Public Relations Applications, we discussed departments and firms that deal with public relations.
Getting into the details, we talked about how the names of many departments now include the term ‘communications’ in place of ‘public relations’. Some of the titles one will come across for PR departments in the corporate world include corporate relations, investor relations, public affairs, marketing communications and external affairs. I think that any of these terms are appropriate for a job title; the title a company chooses to use should depend on the responsibilities of the job or jobs within the department. For example, the title ‘corporate communications’ conveys that that department primarily facilitates the company communicate with the public, other companies, etc. ‘Public affairs’, however, is a more specific job title that conveys that those in this department help the company establish a relationship with peoples in their public.
Adrian Garza and I worked together to research and create a powerpoint presentation two PR companies. I discussed Duarte Design, a company that does, assists, and teaches its clients how to put together presentations. Remember the documentary, An Inconvenient Truth by Al Gore? Well this is the company that assisted in creating that presentation! Some of their other clients include “…innovative Fortune 1000 companies in diverse industries, such as Adobe, Disney, Facebook, Twitter and Wells Fargo.” Adrian talked about American Society of composers, authors and publishers (ASCAP) and their departmental structure within their company.
Overall, it was a great class!