Overall the subject of tonight’s class is communicating and how to measure if the communication was successful.
First, we discussed different three similar models of how we communicate with one another and even how to communicate with people across different cultures. Mass Media researcher, Wilbur Schramm, explains communication through three models within the textbook, THINK Public Relations, one being the simple communication model displayed below.
Information is sent from a source that encodes the original message through a signal to a destination that will decode the message. The same color “Field of Experience” that surrounds both entities that the message is sent to and fro denotes the common language/experience that the sender and receiver share. Without a language or overlapping cultural background, the communication will be distorted or unsuccessful.
During the second half of class, the two owners of Linda Marie Weddings and Events visited and asked the class for help with the social media aspects of their business. Grouped in pairs, the class then brainstormed ideas for the company and presented them to the owners.
Adrian and I discussed how they can better use their Twitter account, such as engaging in Twitter chats, as well as how to better make use of Pinterest, their blog and how to get more traffic to their affiliates. The entire class presented awesome ideas and everyone learned something new. It was great to brainstorm ideas as if we were working for a client! I know I’ll be able to utilize what I learned in class today in the future when I engage in a Public Relations/Marketing career.