According to Wikipedia, Help A Report Out (HARO) is a is an online service for journalists. It helps them to quickly gather feedback from the public by enabling them to connect with people who have expertise or experience in certain issues. Using this service, journalists can obtain valuable advice and quotes for articles they are writing instead of time consuming-ly sifting through databases of people to find good sources of information.
HARO also offers a rating scale service that gives their users a chance to “be honest” with the people who supply sources. All one has to do is choose the rating at which they believe is the best constructive feedback choice on a scale that ranges from “thumbs up” to “try harder”.
From the perspective of a PR professional and their clients, HARO is definitely a great media tool because it quickly connects reporters to important information for free and includes great features and services. Just think, the deadline is fast coming and there’s no time to sift through databases and Rolodexes to find sources for the information needed; and there’s no time to listen to all the unsolicited pitches from people “who don’t know how to pitch their ideas the right way” (scenario as stated by the HARO website). If you were in this position– you sure would be thankful for Peter Shankman and his creation of the 2008 Facebook group that eventually turned into the HARO online service that we know today.
Nearly 30,000 people are signed up for HARO and you can too… for free. All one needs is a name, their media outlet employer’s name, an email and a clever password.
To find out more, check out or sign up for HARO, go to helpareporter.com!