Ever Heard of HARO?

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According to Wikipedia, Help A Report Out (HARO) is a  is an online service for journalists. It helps them to quickly gather feedback from the public by enabling them to connect with people who have expertise or experience in certain issues. Using this service, journalists  can obtain valuable advice and quotes for articles they are writing instead of time consuming-ly sifting through databases of people to find good sources of information.

"Rolodex" by Myles!

HARO also offers a rating scale service that gives their users a chance to “be honest” with the people who supply sources. All one has to do is choose the rating at which they believe is the best constructive feedback choice on a scale that ranges from “thumbs up” to “try harder”.

From the perspective of a PR professional and their clients, HARO is definitely a  great media tool because it quickly connects reporters to important information for free and includes great features and services. Just think, the deadline is fast coming and there’s no time to sift through databases and Rolodexes to find sources for the information needed; and there’s no time to listen to all the unsolicited pitches from people “who don’t know how to pitch their ideas the right way” (scenario as stated by the HARO website). If you were in this position– you sure would be thankful for Peter Shankman and his creation of the 2008 Facebook group that eventually turned into the HARO online service that we know today.

Nearly 30,000 people are signed up for HARO and you can too… for free. All one needs is a name, their media outlet employer’s name, an email and a clever password.

To find out more, check out or sign up for HARO, go to helpareporter.com!

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About cynflynn91

Welcome! My name is Cynthia Melendez-Flynn! In a nutshell, I am a senior studying Marketing and Public Relations at Southeastern University. I am also the Senior Captain of the Cross Country and Track team at SEU, I work 2 jobs—one as a lifeguard and the other as a server in the on-campus restaurant, and I am the marketing and PR intern with a local wedding planner! I love all shades of purple, Salsa dancing, all music that has heart, Swedish fish and Take 5s. I met my boyfriend our freshman year about 3 years ago and when I'm not studying, socializing, or working you can find me out running! I use this blog as an educational diary to keep track of all that I have learned about public relations and marketing as well as a means to share my knowledge. You’ll stumble upon posts from my past classes-- PR Applications and Writing for PR and Advertising-- as well as posts for my current PR class Corporate Public Relations! Please feel free to share and comment inspirations and knowledge throughout my blog!

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