Lobbying is commonly known as groups of people attempting to influence the decisions made by government and/or legislative officials.
I do not follow along with politics enough to “have a view” and determine if the group is exercising undue influence in shaping legislation. But what I can discuss is how certain groups utilize social media to influence people and grow their support/fan base.
Lobbyists can utilize social media in a similar way small businesses can. Some examples are stated below.
1. Blogging- Lobbyists can utilize blogs to promote their ideas, events, news and/or accomplishments.
2. Twitter- Tweeting about events, news, politicians, current or past feats or struggles can encourage others to get involved and see what is happening within the group.
3. Facebook- Facebook is a great site to get all of the followers on at once and maintain a group communication about current events, news, ideas and schedules.
4. YouTube- Posting videos is also a great way to get a bigger fan base because YouTube reaches a wider audience. Plus, more people are likely to watch a video describing a cause rather than reading about it.
5. Pinterest- Posting any kind of visual aid about the cause the group is lobbying for will attract more eyes than words, thus, Pinterest’s use of gathering and sharing videos and pictures such as event photos or infographics is a great way to spread the idea and attract supporters.
A prime example of a group that has successfully utilized social media to advertise their campaign is the Occupy Wall Street movement.
For more information about Lobbying and social media, google’s search engine brings up some interesting links.