Most of these tools I had never heard of either, but some of them (based on their description) seem like they would be extremely useful for a Public Relations Professional.
1. Google SketchUp– I love graphic design, but I have never heard of this free tool! Apparently, one can create anything in illustration form into a 3D illustration. This would be a great visual addition to company websites or blogs.
2. Google Correlate– This tool enables its users to discover patterns in sample data, which would be very helpful from a Marketing perspective of locating target audiences, enhancing an email marketing campaign, discovering complimentary products/services, etc.!
3. Google Sites– This tool enables its users to create a website that groups can communicate through, which speeds up the older process of phone-trees and call lists to spread news and communicate within a group of people.
4. Google HotPot– This tool provides rates and reviews of places/ businesses and its users can get recommendations from others. As a marketing/ PR student, it seems like it would help me see how public opinions develop, change, and what attracts large groups of people to certain products/ services.
To find out more about these tools and learn about other lesser known but seemingly useful ones, visit Vincenzini’s blog link above!